If the contract doesn't expressly state it, we haven't discussed it before work began and pricing was based on traditional retainment of such rights. This is especially true where logotypes are concerned or if the topic is broached AFTER a project is complete. I would honestly be a tad wary of a client expressing interest in literally all IP - regardless of how, or if, it is related to the final design. I never sell rights to anything which is unrelated to the final design. So, I factor in the purchase of an additional license which I will purchase for the client and include (with the associated license text) with any native files.ĭesign fee + (design fee x 3) + (third party licenses) = Fee for native files Legally I can't simply give anyone the font. For example, I use a specific font in a print piece. Design costs $500, Native files cost an additional $1500, total for design and native files $2000).Īdditionally, if there are third party licenses which I own and can not transfer, those costs are added to any fees for deliverable native files. Logo projects are always assumed to include delivery of native files (vector artwork) and full rights to those files.įees vary based on project size and complexity, but a general rule of thumb I use is three times the fee for the project. I will sell the rights to the final product if it's negotiated - this refers more to native files for layout such as Indesign files, layered Photoshop files, or Illustrator files. They are always retained and the client is purchasing the final image/design/product only. I never sell rights to sketches, preliminaries, notes, etc. Any contract should clearly state what the client is purchasing rights to, what those rights are, and what the designer is retaining.
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